Positive Joe

Helping You Live an Abundant Life in Positivity

The Positive Joe website is your go-to destination for all
things positivity! Wether you’re looking for practical life tools or just a daily boost of good vibes, you’ve found the right place.

At the heart of the website is Positive Joe and the 12 Keys to Living an Abundant Life in Positivity – a simple, lufe to life designed to help you shift your mindset, unlock your potential, and fill your life with purpose, joy, and gratitude.

Self-help can be a powerful tool for growth—but it can also become complicated, overwhelming, and heavy if we take the whole process (and ourselves) too seriously. Life was never meant to be tangled in endless steps, rules, or checklists. The greatest teachers, from Jesus who taught the way to the Kingdom of God is by becoming like little children to other timeless masters, we are reminded that the path to abundance is refreshingly simple.

That’s why we created the *Positive Joe* brand. Positive Joe is a fun, lighthearted fictional character, joined by his wife Positive Jill and a lively group of friends. Together, they teach people of all ages the 12 simple keys to living an abundant life in positivity.

These 12 keys go far beyond superficial optimism—they take the foundational principles found in all great religions and philosophies and share them in a way that is easy to understand, practical to live out, and profound in impact. Through The Little Positivity Book, upbeat music, fun videos, and more Positive Joe & Friends show that the real path to abundance—and even enlightenment—lies in the age-old wisdom of keeping it simple.

But we don’t stop there. We bring positivity to life through:

Inspiring Videos

Feel-Good Music

Uplifting Articles

Positivity-Powered Apparel

Gifts and Gear to Keep You Smiling

Everything we offer is created with one goal in mind: to help you live every moment with more hope, more joy, and more abundance. Because here at Positive Joe, we believe positivity isn’t just a feeling—it’s a lifestyle. And the more you live it, the more you attract it. So dive in, explore, and start spreading positivity everywhere you go. Your abundant life starts here!

Meet Positive Joe

Behind PositiveJoe.com is Positive Joe—the heartwarming character created by Donald Flor, a visionary businessman, speaker, and lifelong student of personal growth and spiritual truth. After navigating both high achievements and personal challenges, Donald discovered that the secret to true abundance comes down to one powerful word: Positivity.

The Story Behind Positive Joe

Donald Flor

Donald Flor’s journey has taken him from humble beginnings to international success. After transforming a small domestic company into a global brand—earning the title of U.S. National Exporter of the Year—Donald gained recognition through appearances on the Discovery Channel, the Los Angeles Times, Costco Connection, and meetings with the President of the United States. He has trained and spoken for the World Trade Center, Department of Commerce, World Affairs Council, and many other organizations worldwide.

But his personal journey was shaped just as much by life’s struggles as its successes. Donald spent years diving deep into self-help literature, spiritual teachings, and religious wisdom from many cultures. He served as a minister, inspiring thousands, and later as a motivational speaker helping people from all walks of life unlock their potential.

Koni Kim: The Living Inspiration

Koni Kim

It was during this journey that Donald met Koni Kim, a world-renowned business leader, member of the National Association of Women Business Owners Hall of Fame, and a woman deeply loved by all who know her. Donald began working alongside Koni to help grow her global business, and together they traveled the world building a deep personal and professional bond.

In Koni, Donald saw positivity personified—a woman who lived with infectious joy, unshakable faith, and a heart full of hope. It was Donald who affectionately nicknamed her “Positivity”, inspired by her fearless attitude toward life. As one friend once said, “If Koni were to go hunting for the infamous Moby Dick, she’d bring along a jar of tartar sauce!” Her unstoppable spirit became the spark behind the Positive Joe character—a symbol of living boldly, believing fully, and choosing positivity in every moment.

Bringing Positivity to the World

With Koni’s inspiration and Donald’s passion, Positive Joe was born—a fun, uplifting character representing The 12 Keys to Living an Abundant Life in Positivity. Today, PositiveJoe.com brings this message to life through videos, music, articles, apparel, and practical tools to help you live every day with more hope, joy, and purpose.

Scroll to Top