Meet Positive Joe
Behind PositiveJoe.com is Positive Joe—the heartwarming character created by Donald Flor, a visionary businessman, speaker, and lifelong student of personal growth and spiritual truth. After navigating both high achievements and personal challenges, Donald discovered that the secret to true abundance comes down to one powerful word: Positivity.
The Story Behind Positive Joe
Donald Flor’s journey has taken him from humble beginnings to international success. After transforming a small domestic company into a global brand—earning the title of U.S. National Exporter of the Year—Donald gained recognition through appearances on the Discovery Channel, the Los Angeles Times, Costco Connection, and meetings with the President of the United States. He has trained and spoken for the World Trade Center, Department of Commerce, World Affairs Council, and many other organizations worldwide.
But his personal journey was shaped just as much by life’s struggles as its successes. Donald spent years diving deep into self-help literature, spiritual teachings, and religious wisdom from many cultures. He served as a minister, inspiring thousands, and later as a motivational speaker helping people from all walks of life unlock their potential.
Koni Kim: The Living Inspiration
It was during this journey that Donald met Koni Kim, a world-renowned business leader, member of the National Association of Women Business Owners Hall of Fame, and a woman deeply loved by all who know her. Donald began working alongside Koni to help grow her global business, and together they traveled the world building a deep personal and professional bond.
In Koni, Donald saw positivity personified—a woman who lived with infectious joy, unshakable faith, and a heart full of hope. It was Donald who affectionately nicknamed her “Positivity”, inspired by her fearless attitude toward life. As one friend once said, “If Koni were to go hunting for the infamous Moby Dick, she’d bring along a jar of tartar sauce!” Her unstoppable spirit became the spark behind the Bringing Positivity to the World
With Koni’s inspiration and Donald’s passion, Positive Joe was born—a fun, uplifting character representing The 12 Keys to Living an Abundant Life in Positivity. Today, PositiveJoe.com brings this message to life through videos, music, articles, apparel, and practical tools to help you live every day with more hope, joy, and purpose.
